Web Site Content
Web Site Content is King!
Your web site content will make or break your site. You content
sets everything else you do and is the critical foundation. Invest
the time here and you will thank yourself later.
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Content determines peoples actions when they visit the site - stay or leave
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Content influences buying/closing rates
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Content influences search engine ranking
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Content creates repeat traffic
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Content drives you keyword effectiveness
Why do you want visitors? Why should
they come? What's in it for them?
There are a number of good resources on defining the content and
"voice" for your site right. One of the leading site
content authors is Ken Evoy M.D. Ken wrote Make
Your Site Sell and Make
Your Words Sell and has given us permission to distribute his
free courses to help you get started (don't let the price fool you,
these are real courses with real content).
Site content tips:
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Put it on paper. Write it down so you can look at it and organize it.
What is you main theme or message. Are there side messages or
supporting information.
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Concentrate on what information have to offer. Ask yourself why
search engines recommend you and why would visitors click through to
your site. Site visitors what to know WIIFM - What's In It For Me!
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Develop a key phrase for your site based on the content. Three or
four words that capture the purpose of the site. This is your site
primary keyword phrase. With the keyword phrase based on the core
site content it is easy to use the keywords in the domain name,
headings and repeatedly in the site text. This is really important
when you get to web site marketing but you can not use it in that
step if you don't do it up front.
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Most web sites fail because they skip this step. They register a
domain and build to sell and collect money, but forget to provide
what their visitors are searching for -- information.
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The Service
Sellers Masters Course is designed and written for
all service sellers... whether they are new to the Net, experienced
or in the early stages of business development. The course clearly
shows how to create an effective Theme-Based Content Site.
Need pricing help? Kens free Make
Your Price Sell will show you how to identify the
perfect price point for their product or service to maximize and
leverage profits. |
The Affiliate
Masters Course - This FREE 10-DAY course focuses 100%
on helping you, the affiliate, succeed (affiliates who represent
other merchants or those who represent themselves!). It leads you,
step by step, day by day, through a flawless process. From developing
a Site Concept, to brainstorming hundreds of profitable related
keywords, to building a themed site, to generating motivated,
targeted traffic that wants to click on your recommendations, links
or products. The course will WOW you ! |
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Note : the above courses are distributed with the permission of the
author. Click the link to open or right click and choose "save
target" to download the pdf file. |
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Web
Site Content Resources |
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Make
Your Site Sell
No matter what you
offer on the Web, your site must SELL! When you use the battle-proven
strategies in this digital book, you will attract motivated, targeted
customers to your Web site. Then you will sell them. |
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The
Netwriting Masters Course
Shows you how to
write copy that attracts targeted visitors, gains the trust and
confidence, makes them receptive to your sales message and write the
sales copy that "closes" whatever your monetization model
may be. |
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Download
a Free Site Sell eBook
No e-mail address
required, no strings attached. Chose from 1 or all 9 Master Courses. |
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Add
Revenue Generating Content
There are
merchants willing to pay you for web traffic. This list covers
products to sell as well as the top affiliate programs. |
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Cafe
Press Merchandise on Your Site
T-shirts,
mousepads, hats and other cool items imprinted with YOUR artwork ans
sold through links on your site. |
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Free
Sticky Content
A constantly
reviewed index of free, auto updating, embeddable content to keep
visitors on site and coming back. News Headlines, weather,
horoscopes, daily tips and comics, free syndicated articles &
stories etc. |
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Web
Source Syndication
The Syndicator
provides fresh syndicated articles and headlines for your web site
that are automatically updated each week. |
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Web
Design Guest Columnist
Weekly articles on
web design. This weeks guest columnist article is on:
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Domain Name